OUR GRIND

  • STATIC GIANTS

    Folk Media provides strategically positioned static sites across South Africa, located near transportation hubs, entertainment hotspots, and key retail points. Our portfolio features two distinct sizes: the Gantry (3 x 12) and the Supersite (4.5 x 18). 

    These roadside billboards offer an unobstructed drive-up view, ensuring maximum visibility and impact for your message. In the evolving landscape of outdoor media in South Africa, these prime locations provide unparalleled exposure to a diverse audience, making them a powerful tool for any marketing campaign. 

    With the fragmentation of digital media, outdoor advertising remains one of the last true mass mediums, delivering consistent and broad reach. Investing in these high-impact sites can significantly enhance brand visibility and engagement, driving results and adding immense value to your marketing efforts.
  • DIGITAL GIANTS

    Folk Media proudly offers two strategically located digital sites in Soweto and Fourways, catering to diverse and dynamic audiences. Our sites feature two billboard sizes: Soweto (4 x 8 meters) and Fourways (4.5 x 18 meters), both positioned along busy roads with unobstructed drive-up views. 

    This prime positioning ensures maximum visibility and impact, allowing brands to effectively deliver messages using motion and vibrant visuals. Digital billboards are particularly advantageous in the South African context, where the blend of urban growth and high-traffic areas creates a prime opportunity for brands to capture attention and engage with a broad audience in real time. 

    The flexibility and immediacy of digital advertising enable timely and relevant content, making it a powerful tool for reaching consumers in this rapidly evolving market.
  • SPAZA + TAXI BRANDING

    Folk Media offers innovative Spaza Billboards, taxi, and spaza branding, providing an effective way to reach the mass market by embedding your message within the community's daily routines. What better way to connect with people than in the spaces where they catch a quick chat with umakhelwane, or pop by to buy daily essentials like airtime, snacks, cooldrink, or even itswayi no shugela? 

    Imagine your brand visible at taxi ranks, where people stand ekhoneni to catch their next ride to town or work. This is where media meets branding, offering the best of both worlds by placing your brand in the heart of community interactions and daily activities, ensuring maximum visibility and engagement.
  • WALL MURALS

    Folk Media offers eye-catching wall murals, a highly effective medium for marketing campaigns aimed at the mass market. Wall murals provide exceptional value for money and outstanding visibility. They transform ordinary walls into striking visual displays that naturally capture attention. In the South African context, wall murals are particularly impactful in townships and high-traffic areas, where outdoor advertising has shown to engage up to 80% of the local population. This high level of visibility makes wall murals a powerful tool for reaching diverse communities, ensuring your brand message resonates and stands out in the everyday environment of the townships.
  • ICONIC

    Folk Media offers Iconic Static Towers, which are an exceptional choice for heightened brand awareness. These towering billboards stand prominently above the surroundings, ensuring that your message is visible from a significant distance and captures the attention of all who pass by. With their unobstructed drive-ups, they offer clear and impactful visibility for drivers and pedestrians alike. 

    In South Africa, static billboards, especially those as commanding as Iconic Static Towers, have demonstrated impressive results. Studies show that static towers achieve a 65% higher recall rate compared to other OOH formats, making them highly effective for campaigns. Additionally, these towers serve as a beacon of hope for the schools they are situated at, reflecting Folk Media's commitment to giving back through our CSR initiative. By supporting local education and providing a prominent platform for advertising, we aim to uplift communities while delivering powerful, memorable brand experiences.
cross linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram